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PPC advertising, also known as Pay-Per-Click advertising, is a digital advertising model where advertisers pay a fee each time their ad is clicked. It is commonly used on search engines and social media platforms.
Quality Score is a metric used by platforms like Google Ads to assess the quality and relevance of keywords, ads, and landing pages. It affects your ad's position, ad rank, and the cost per click (CPC). A higher Quality Score can lead to better ad placement and lower costs. It is important because it incentivizes advertisers to create relevant and user-friendly ads, resulting in a better user experience.
To improve your Quality Score, you can take the following steps:
There are various platforms that offer PPC advertising, including Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, and more. Each platform has its own features, audience reach, and targeting options.
PPC advertising offers several benefits, such as:
PPC advertising and SEO serve different purposes. PPC offers immediate visibility and control but requires ongoing investment, while SEO focuses on long-term organic visibility and credibility. Both can complement each other, so it's often beneficial to have a balanced strategy that includes both PPC and SEO tactics based on your goals, budget, and timeline.