The challenge
Aurafloral Studio had high-quality floral products but needed a stronger digital presence to compete with large online flower marketplaces. The business needed an e-commerce experience that could handle product discovery, payments and delivery requirements while also improving visibility for customers searching for flower shops in Pune.
Its local presence also needed greater visibility in Google Search and Google Maps for high-intent searches such as "flower shop near me."
The solution
Aukark developed a custom WooCommerce e-commerce experience with a delivery-date selection feature, payment gateway integration and a product-focused shopping journey.
Alongside the website, we implemented a localized SEO strategy focused on improving the business's visibility in Pune. This included Google Business Profile optimization, high-quality business information, local citations, NAP consistency and a customer review strategy.
Approach
E-Commerce Development
We built a customized WooCommerce experience around the purchasing requirements of a floral business, including delivery-date functionality and streamlined product discovery.
Local SEO
The SEO strategy focused on location relevance, local business information and search visibility for high-intent flower-related searches in Pune.
Google Business Profile Optimization
The Google Business Profile was optimized with relevant business information, visual content and product updates to strengthen the local search presence.
Local Citations
A consistent Name, Address and Phone (NAP) profile was established across relevant local directories and business listings.
Review Strategy
A review-generation strategy was introduced to strengthen authentic customer feedback and local trust signals.
Results
- 1st Rank Ranked #1 for "Flower Bouquet Shop" Keyword across Pune
- 300% Increase in Interactions 300% increase in organic calls and direction requests