Accelerate user acquisition and reduce churn through superior product experiences.
In the SaaS ecosystem, the product is the marketing. We partner with B2B and B2C software companies to engineer scalable web architectures, design frictionless onboarding flows, and execute aggressive performance marketing campaigns to drive ARR growth.
Industry Challenges
High Customer Churn
Users abandoning the platform within the first 30 days due to steep learning curves or confusing UI.
Scaling Infrastructure
Database bottlenecks and server crashes as concurrent user counts grow rapidly.
Expensive Customer Acquisition (CAC)
Burning venture capital on inefficient ad spend without a clear attribution model or payback period.
Digital Opportunities
Product-Led Growth (PLG)
Engineering self-serve onboarding pipelines that allow the software to sell itself.
Technical search visibility
Answering complex technical queries your competitors skip, so high-intent visitors can find the product and request a conversation.
Microservices Architecture
Decoupling monoliths to allow your engineering teams to ship features faster and safer.
Growth Strategy
Our SaaS marketing strategy focuses on lowering Customer Acquisition Cost (CAC) while increasing Lifetime Value (LTV). We utilize a dual approach: high-intent Google Search campaigns for users actively seeking solutions, paired with highly technical, programmatic SEO to capture long-tail educational queries.
LinkedIn Account-Based Marketing (ABM) for enterprise leads.
Programmatic SEO for massive scale content deployment.
Optimized demo-booking funnels.
Frictionless free-trial onboarding flows.
Recommended Tech Stack
Related services
Targeted engineering and marketing services designed specifically to solve the bottlenecks in the SaaS & Enterprise sector.
Web App Development
Build a scalable, secure foundation for your SaaS product using React and Node.js.
UI/UX Design
Overhaul complex workflows into intuitive, beautiful interfaces that users love.
Performance Marketing
Target decision-makers on LinkedIn and Google to drive qualified enterprise demos.
Software products and internal platforms
This page is for two briefs that get mixed together. One is a product you will sell to other companies: accounts, a subscription, a role for the buyer's admin. The other is an internal platform for your own staff. Both are software. They are not the same scope. Aukark builds the version you can describe: the roles, the records, and the screen that has to work every day. Custom software and web apps are the build pages. UI/UX covers the workflow and the design system.
The first release demonstrates one job: the buyer or the staff role you can show working. Subscription billing, if it exists, is a provider plus a status in your database. Seat limits and invites are product decisions. Write them down before the screens multiply, and the first version ships with that role in place.
A working session on the current tool, at either Gurugram office, is the fastest way to see which role matters first. The studio was founded on 14 November 2020. The team is 15 people. Call the DLF Phase 2, Sector 25 headquarters on +91 94522 09150, or the Golf Course Road, Sector 54 office on +91 78359 61012.
What an enterprise-looking screen still has to do
Dense software needs an empty state, a loading state, and an error that a person can act on. It needs permissions drawn before the buttons. It needs an export if someone will take the data to a sheet you have not replaced. None of that is glamorous. All of it is the difference between a demo and a tool a team will tolerate on a Monday.
A public marketing site for the product is a website, from ₹15,000, plus SEO if you want search. SEO is SEO and SEO Company in Gurgaon. The app, if the product is also a phone app, follows the published bands: ₹50,000 – ₹1,00,000 for a simple single-platform app, ₹1,00,000 – ₹2,00,000 for Flutter, and ₹2,00,000 – ₹4,00,000 when accounts, payments, and an admin panel are in the first version. A B2B platform is often beyond those bands. The bands are not a disguise for a large system.
Access control and encryption in transit are part of the build. Roles decide who sees a record. The repository, the hosting account, and the admin user are handed to you when the first release is live.
Handover to your own engineers
If you have engineers, the handoff is the repository, the environments, and a map of the modules. If you do not, Aukark can keep building against a named list of changes. The production accounts should still be yours. An agency-owned production account is how a later argument starts.
Design systems earn their cost when several people will touch the next screen. A short internal tool may only need a small kit. The design page explains that distinction, including the product-discovery work that used to sit on a separate URL.
Case studies you can read include Ganga Tourist, Arte Salon, and Aurafloral on the work page. They are not SaaS platforms. No adoption metric is added here.
A scope that can survive contact with users
Write the job, the role, and the record. Write what is out of the first release in the same document. Invite the person who will use it to try the prototype. If they cannot finish the job, the roadmap item is not 'more features'. It is the missing step.
Integrations are a list: mail, payment, a directory, a file store. Each one needs an owner on your side who can provide a key. A build that waits on a key you cannot produce is not late because of the framework.
The Gurgaon app company page is App Development Company in Gurgaon when the product includes a phone. The industries index is Industries.
After the first customers, or the first department
The second phase should be driven by what those users actually did, not by the feature list that was postponed for morale. A postponed feature that nobody asked for again can stay postponed. A workaround everyone invented in a sheet should become the next build.
Support has a path: one inbox or one board, and a person who can say whether a report is a bug or a new request. Aukark works that path with you. Screenshots land in that one place, and the product stays stable because every report has an owner.
Founded on 14 November 2020, with a team of 15, the people named in the proposal are the people on the work. You meet them at DLF Phase 2 or on Golf Course Road, and the first release is the role you chose to prove.
The invite, the seat, and the Tuesday after launch
The invite is part of the first release. Who may invite the next user, which role they can grant, and what happens when that person leaves the client company. Write those three rules. Each person gets their own login and a role. The first customer's admin can remove a user without emailing the studio.
The Tuesday after launch is when the empty states disappear and the real records look messier than the demo. Leave time for the labels that no longer match the client's vocabulary. Those renames are expected. A new module is not. The difference should be obvious in the support path: a rename is a small change, a module is a quote.
If the product is also sold with a marketing site, the site describes what the first release does. The feature list matches the module you are shipping. The team of 15 builds that release, and the homepage a visitor reads is the product they can start using.